Swatch Bharat 2024

Objective

To create natonwde awareness about cleanlness.

How dd we generate buzz?

Created widespread buzz for the Swachh Bharat Abhiyan through reels, the anthem song, and the tagline "Swabhav Swachhata, Sanskaar Swachhata", leveraging infotainment and celebratory Instagram seeding.

Launched a massive repost campaign with over 5,000 Instagram posts seeded within 3 days, generating significant engagement and visibility.

Promoted the campaign on 1,000+ meme pages and news channels, with combined follower base of 350million+ followers across India.