Swatch Bharat 2024

  • 216M+ Reach
  • 5000 Instagram post seeded in 3 days
  • 350M+ Follower base Promoted on meme pages and news channels

Campaign Overview

Promoted the campaign on 1,000+ meme pages and news channels, with a combined follower base of 350 million+ followers across India.

Objectives

To create nationwide awareness about cleanliness.

Approach

Created widespread buzz for the Swachh Bharat Abhiyan through reels, the anthem song, and the tagline "Swabhav Swachhata, Sanskaar Swachhata", leveraging infotainment and celebratory Instagram seeding.

Launched a massive repost campaign with over 5,000 Instagram posts seeded within 3 days, generating significant engagement and visibility.

Promoted the campaign on 1,000+ meme pages and news channels, with a combined follower base of 350 million+ followers across India.

Results

Reach

216M+

Instagram post seeded in 3 days

5000

Promoted on meme pages and news channels

350M+ Follower base

Media